Challenge
Create a fan-tastic campaign that helps football fans connect with Tiger Beer, including
a TV spot that will rally the men to the pubs and bars at game time.
 
Insight
A true football fan will go to great lengths to escape from life’s many offside traps and
make it to the bar to enjoy an ice-cold beer during game time. For these passionate football fans,
no matter what they are doing, or where they are, they are looking for all the help and inspiration
to get them to the game on time.
 
Idea
Tiger launches ‘FootballTime’ to give men the help they need to get to the game on time.
We started with a 30-sec TV spot, which involved a horde of football fans escaping from life’s
trivial pursuits to get to the big game at the pub. Led by three protagonists, we see them deftly
getting away from social obligations to make a dash through the crowded streets of Singapore.
Along the way, they’re joined by more like-minded fans and deftly side-steps any obstacles to finally
hit the bar.
 

 

 

CLIENT ASIA PACIFIC BREWERIES
PRODUCT TIGER BEER
ENTRANT DDB GROUP SINGAPORE, SINGAPORE
 
 
KENNY FOONG ART DIRECTOR
KHOO MENG HAU ASSOCIATE CREATIVE GROUP HEAD
KEVIN POH COPYWRITER
PRADEEP D’SOUZA ASSOCIATE CREATIVE GROUP HEAD
ANDREW HOOK CREATIVE DIRECTOR
JOJI JACOB GROUP EXECUTIVE CREATIVE DIRECTOR
NEIL JOHNSON CHIEF CREATIVE OFFICER